As the inaugural season of The Shop premiered in 2018, Instagram stories had established their place in the lexicon of digital marketing. As a powerful tool for teasing upcoming episodes, I took The Shop's premium look-and-feel and applied it to these tune-in's. We used them to feature the upcoming guest panel for each episode, and established a template that could be easily updated on a rolling basis. At the time, IG story segments couldn't exceed 15 seconds, hence why these are broken up into short snippets. And yes, that fire track is royalty-free.